The rare combination of builder and operator

Most AI consultants are either technical people who can't speak to business owners in plain language, or business people who can't actually build anything. I've spent 30 years doing both.

I started in quantitative finance — trading systems, derivatives pricing, neural networks — at a time when machine learning was a research curiosity, not a product feature. That technical foundation has never left.

Then I spent eight years running a restaurant in London. I learned what the numbers in your business actually mean when it's your money, your team, and your margin at stake. That operational perspective shapes everything I build.

Delphi Decide exists because I got tired of seeing smart business owners make decisions in the dark — not from lack of data, but from lack of tools that turned that data into something actionable.

The thinking behind it

I'm particularly drawn to decision-making and cognitive bias — the rational frameworks and irrational shortcuts that shape how people think and act. It's a theme I explore in the Insights essays, and it's the same instinct that drives the work: good decisions come from turning complexity into clarity.